with Denise Altman, RN, IBCLC
June 28, 2019 *, 60 minutes
3:00 pm Eastern (2:00 pm Central, 1:00 pm Mountain, 12:00 pm Pacific)
To register for this webinar, click here.
This webinar will be recorded.
By the end of the webinar, the participate will be able to:
- Explain the rationale for deciding your mission and creating the “tone” for your practice.
- State the reason for writing and updating a business plan.
- Name at least three critical documents necessary for a successful private practice.
- Define what a marketing strategy is and why it’s important.
Denise Altman has been an IBCLC since 1998, with a broad range of experience in the lactation community. Her practice areas include hospital, pediatric office, a breastfeeding medicine clinic, and private practice. She also has a long background within the healthcare system; from staff nurse to clinical educator, with experience in Maternal/Child Health since 1992. She has authored numerous articles for parents and healthcare professionals in print, as well as two medical textbooks, and has served on the Editorial Review Board for the Clinical Lactation journal since the first issue in 2010. She serves as a business mentor and enjoys coaching other small and micro-business owners about methods for success. Her website is DeniseAltman.net. On a personal note, Denise is the mother of three adult children, and has been married since 1994.